Author Academy Logo

THE AUTHOR ACADEMY BLOG

null

Resources, advice, book writing events and much more can be found here.

Image of computer with an email from a fake address, a magnifying glass on the address and the title of the article the new generation of author scams.
Author Academy

The New Generation of Author Scams

SCAMMERS ARE TARGETING AUTHORS NOW MORE THAN EVER. SO WHAT ARE THE NEW GENERATION AUTHOR SCAMS TO BE AWARE OF?  There’s a rather strange…
Text that says start with your product architecture on orange background and an image of a man typing on a computer
Author Academy, BOOK WRITING ADVICE

Start with your product architecture

If you want your book to attract clients, build authority and create commercial opportunities, my advice is simple: start with your product architecture. You…
Author Academy, BOOK WRITING ADVICE

Writing a book leads to business clarity

One of the really interesting by-products of writing a book is that it often gives you much greater clarity about your business. When you…
BOOK WRITING ADVICE, Podcast

TURN A BOOK INTO LEARNING PRODUCTS

Everyone’s a Teacher, Maria Doyle shares the potential of turning a book into learning Products A book should not be seen as the finished…
African American woman handing out books at a conference
Author Academy, COMMUNICATION

Leverage Your Book Like a Lunatic

Your book has a job to do. Here’s how to make sure it earns its keep Writing a book is hard. Publishing a book…
Author Academy, Podcast

Books Are Not Products, They Are Platforms

A book should never be treated as the end result. When used properly, a book is a business platform for credibility, media, speaking, products,…
Author Academy, BOOK WRITING ADVICE

The 12 Drivers of Author Success

Most authors underestimate what their book is actually capable of doing. They think the book is the thing. The achievement. The product. The end…
Man in suit with cloud over his head and the word AI in the cloud
BOOK WRITING ADVICE

What AI Takes Away From Your Book

AI is changing the publishing world at an extraordinary pace, and for authors it presents both opportunity and danger. Yes, AI can help with…
Woman looks at a bag of dollars thinking about how to make money
BOOK WRITING ADVICE

The Commercial Author Mindset

There is a very big difference between writing a book and thinking like a commercial author. This is one of the most important distinctions…
Author Academy, BOOK WRITING ADVICE

Why Do You Need a Book Writing Coach Today?

It’s a fair question. In a world where AI can help with structure, chapter ideas, summaries and even drafting, why would anyone still need…
man with grey jacket with a questioning look on his face against a blue background
BOOK WRITING ADVICE

What Makes a World-Class Book?

Let’s be honest, there are a lot of books out there. Some are excellent. Some are average. Some should probably have stayed as a…
Sign on a door that says gone writing
BOOK WRITING ADVICE

How to Write a Book in a Week

How to write a book in a week People often ask how it’s possible to write a book in a week. The truth is,…
The Australian Business Book Awards 2025 Logo
BOOK WRITING EVENTS

The Australian Business Book Awards 2025

Well judging has well and truly commenced for the 2025 Australian Business Book Awards. The awards celebrate the best business books by Australian authors,…
Overcoming Self Doubt as an Author
BOOK WRITING ADVICE

Overcoming Self-Doubt as an Author

Overcoming self-doubt as an author is a topic that often comes up in the book writing process. Writing a book is a deeply personal…
BOOK WRITING EVENTS

FREE WEBINAR – 10 TECH TIPS FOR AUTHORS

Hey Folks – Michael Hanrahan (founder of Publish Central) and Tracy Sheen (The Digital Guide) are hosting a webinar on Tuesday 31st of May…
BOOK WRITING ADVICE

How not to self publish your book

ARTICLE by Michael Hanrahan –  Founder of Publish Central. I’ve been around books and publishing my whole life, so I’ve seen people do some…
COMMUNICATION, STORYTELLING

The Stories we need to be telling.

Hey Folks – I did this webinar last week and the feedback has been kind of amazing. I think it’s a right time/right content…
BOOK WRITING EVENTS

MY AUTHOR ACADEMY RETREAT IS BACK.

Hey there folks – yep, they are BACK. My next Author Academy retreat will be held in Hobart – it’s not until later in…
Uncategorized

Can You Help?

As you may know about 5000 emergency VISA’s have been granted to Ukrainian people fleeing from the Russian invasion. Almost 800 families have arrived…
Uncategorized

Webinar – 28th April 2022

WHAT ARE THE STORIES WE NEED TO BE TELLING IN 2022? A little while back I did a webinar about my key strategies for…
Uncategorized

Free Webinar – 17th March 2022

Well the year is up and running and it looks like we might just be able to get in front of audiences again. If…