How Much Money Can Your Book Really Generate?
This is an honest commercial case study, of what one nonfiction book has generated and what made the difference One of the most common…
THE AUTHOR ACADEMY BLOG
BOOK WRITING ADVICE, PUBLISHING ADVICE
How much will it cost and how long will it take to independently publish your book?
How much will it cost and how long will it take to independently publish your book? This is one of the first questions aspiring…
Uncategorized
The More AI Grows, the More Human Our Books Need to Be
The more AI grows, the more human we need to be. AI can be an incredibly useful tool for authors. It can help us…
, BOOK WRITING ADVICE
If you want to write a world-class book you need a world-class book writing coach
Let me start by saying that you don’t need a book-writing coach to write a book. Plenty of people manage to write and publish…
BOOK WRITING ADVICE, Live Events
How to Write a Commercial Book That Matters in the AGE of AI
I recently ran a Masterclass called “How to Write a Commercial Book That Matters in the Age of AI”. And I think this is…
The New Generation of Author Scams
SCAMMERS ARE TARGETING AUTHORS NOW MORE THAN EVER. SO WHAT ARE THE NEW GENERATION AUTHOR SCAMS TO BE AWARE OF? There’s a rather strange…
Uncategorized
How Do I Know If My Book Idea Is Actually Worth Pursuing?
How Do I Know If My Book Idea Is Actually Worth Pursuing? This is one of the smartest questions you can ask before you…
, BOOK WRITING ADVICE
Start with your product architecture
If you want your book to attract clients, build authority and create commercial opportunities, my advice is simple: start with your product architecture. You…
, BOOK WRITING ADVICE
You don’t need to be great writer to write a great book
Take it from me, you don’t need to be great writer to write a great book One of the most common things I hear…
, BOOK WRITING ADVICE
Commercial success begins long before writing your book
It has never been easier to produce a book, but faster certainly doesn’t mean better. Before you start writing, you need to understand what…
, BOOK WRITING ADVICE
If You Want to Write a Successful Book, Spend More Time in Bookshops
I’ve just spent a few days in Melbourne and Sydney and, as usual, I spent a considerable amount of time in bookshops. I always…
, BOOK WRITING ADVICE
Writing a book leads to business clarity
One of the really interesting by-products of writing a book is that it often gives you much greater clarity about your business. When you…
BOOK WRITING ADVICE, PROGRAMMES
Is it finally time to write your book?
Is it finally time to write your book? A great book can do far more than sit on a shelf. It can build your…
, BOOK WRITING ADVICE
The Nine Mistakes First Time Authors Make – and What to do About Them
Today I want to share the nine mistakes first-time Authors make – and what to do about them. Over the years, I’ve coached more…
Uncategorized
The Goal of Book Writing Has Never Been to Do it Fast
The goal of book writing has never been to do it fast. It has always been to write and publish a book well. Right…
BOOK WRITING ADVICE, Podcast
TURN A BOOK INTO LEARNING PRODUCTS
Everyone’s a Teacher, Maria Doyle shares the potential of turning a book into learning Products A book should not be seen as the finished…
, COMMUNICATION
Leverage Your Book Like a Lunatic
Your book has a job to do. Here’s how to make sure it earns its keep Writing a book is hard. Publishing a book…
BOOK WRITING ADVICE
Why Great Books Are Never Written in Isolation
Authors of substance write books of substance. There is something I want to say to every aspiring author, every first-time author and every experienced…
, Podcast
Books Are Not Products, They Are Platforms
A book should never be treated as the end result. When used properly, a book is a business platform for credibility, media, speaking, products,…
, BOOK WRITING ADVICE
Your Book Won’t Build Your Business Unless You Give It a Job
A lot of authors expect a lot from their book. They want it to build credibility, attract better clients, create speaking opportunities, get them…
, Publishing
Why Every Author Should Get a Cover Proof Before Going to Print
Every author should get a cover proof before going to print because your book cover is too important to leave to chance. One simple…
, Podcast
Why Katja Forbes Wrote a Book to Stand Above the Pack
A book should not just explain what you know, it should elevate what you are worth. When used strategically, it becomes more than a…
BOOK WRITING EVENTS, Publishing
Entries Open for the 2026 Australian Business Book Awards
Today we officially launch the eighth annual Australian Business Book Awards, and we could not be more excited to get things underway. Every year,…
, BOOK WRITING ADVICE
The 12 Drivers of Author Success
Most authors underestimate what their book is actually capable of doing. They think the book is the thing. The achievement. The product. The end…
, WRITING RESOURCES
Book Launch – The Business of Being an Author
Well, here we go. My new book, The Business of Being an Author, officially launches today. This is my 15th book, and I have…
BOOK WRITING ADVICE, Publishing
Books as Business Accelerators, Keith Abraham on Credibility, Contracts and Commercial Growth
Keith Abraham is a powerful example of what happens when an author understands that a book is far more than something to sell. For…
BOOK WRITING ADVICE
What AI Takes Away From Your Book
AI is changing the publishing world at an extraordinary pace, and for authors it presents both opportunity and danger. Yes, AI can help with…
BOOK WRITING ADVICE
The Commercial Author Mindset
There is a very big difference between writing a book and thinking like a commercial author. This is one of the most important distinctions…
BOOK WRITING ADVICE
How David Jenyns turned books into a scalable business engine
David Jenyns is a great example of what happens when an author stops thinking of a book as simply a book and starts treating…
, BOOK WRITING ADVICE
Why Do You Need a Book Writing Coach Today?
It’s a fair question. In a world where AI can help with structure, chapter ideas, summaries and even drafting, why would anyone still need…
BOOK WRITING ADVICE
How Kate Christie Built a Business, and a Life, Around Her Books
Kate Christie is a great example of what happens when a book becomes part of a strategic direction to build a business as well…
BOOK WRITING ADVICE
What Makes a World-Class Book?
Let’s be honest, there are a lot of books out there. Some are excellent. Some are average. Some should probably have stayed as a…
BOOK WRITING ADVICE, Podcast
WHAT BEING A STRATEGIC AUTHOR REALLY LOOKS LIKE – WITH DARREN FINKELSTEIN
What being a strategic author really looks like, a deep dive interview with Darren Finkelstein on Episode 16 – The Business of Being an…
Publishing
Official Launch – The Business of Being an Author Podcast
The Business of Being an Author Podcast has officially launched into the world for authors who want to do more than simply publish a…
Publishing
What Authors Need to Know About Publishing, Printing and Distribution
I had the great pleasure of having a publishing chat with the lovely Anna Featherstone for the “Alliance of Independent Publishers” podcast recently. This…
, WRITING RESOURCES
Coming April 2026, The Business of Being an Author
Coming May 2026, The Business of Being an Author Most people write a business book with big hopes. Greatly increased credibility, attracting better, higher…
BOOK WRITING EVENTS
2025 Australian Business Book Awards Wrap Up
Hello, friends – what a pleasure it was to co-host the 2025 Australian Business Book Awards (The ABBA’s) with my good friend and co-founder,…
BOOK WRITING ADVICE
How to Write a Book in a Week
How to write a book in a week People often ask how it’s possible to write a book in a week. The truth is,…
CREATING CONTENT, WRITING RESOURCES
As Demand for Knowledge Products Grows, So Does Opportunity
The demand for “knowledge products” just keeps increasing and that spells opportunity in often unexpected ways. One of the greatest opportunities sitting right…
BOOK WRITING ADVICE
How to Turn Your Business Experience Into a Book People Actually Want to Read
Do we really need another generic business book offering beige repackaged advice that we’ve all heard before, in one way or another? Or bigger…
Publishing
Be in Demand, Be a Published Author – My Conversation on Master Your Market
Be in Demand, Be A Published Author. I recently joined Chris Ashmore on the Master Your Market podcast to talk about one of my…
BOOK WRITING EVENTS
The Australian Business Book Awards 2025
Well judging has well and truly commenced for the 2025 Australian Business Book Awards. The awards celebrate the best business books by Australian authors,…
Publishing
The Bigger Button is the most powerful book I’ve ever written
TIME FOR A NEW BOOK… Right now, I’m tucked away in a little shack by the sea at the Bay of Fires. The ocean…
BOOK WRITING ADVICE
Overcoming Self-Doubt as an Author
Overcoming self-doubt as an author is a topic that often comes up in the book writing process. Writing a book is a deeply personal…
BOOK WRITING ADVICE
Mastering Mindset and Habits for Writing Success
Mastering mindset and habits is key to writing success. Today, I want to talk about the mindset needed to get our writing done and…
BOOK WRITING ADVICE
Avoid getting manuscript feedback prematurely
When you avoid getting manuscript feedback prematurely, you protect your creative process and set yourself up for success. Writing a book is an exciting…
PUBLISHING ADVICE
When Should You Do an Updated Edition of Your Book?
Releasing and updated edition of your book is a simple yet often overlooked opportunity for authors. Keeping your book fresh and relevant not only…
BOOK WRITING ADVICE
Positioning Yourself as an Authority in Your Book
Positioning yourself as the authority on your chosen topic is one of the most important aspects when writing a nonfiction book. Your readers need…
BOOK WRITING ADVICE
Why Understanding Non-Fiction Trends is a Critical Step in Planning Your Book
Understanding non-fiction trends is a critical step in planning your book. This is because planning a book requires more than just knowing your topic…
BOOK WRITING ADVICE
Turn Life Experiences Into Lessons That Inspire Readers
Turning life experiences into lessons that will inspire your readers is an essential element that will set your book apart from the rest. This…
BOOK WRITING ADVICE
5 Reasons to Work with Andrew Griffiths as Your Book Writing Coach
Today, I want to share five reasons you should work with me, Andrew Griffiths, as your book writing coach. Now, if you’re familiar with…
BOOK WRITING ADVICE
Getting Clear on Your Book: Refining Your Core Message
Getting clear on your book idea and refining your core message is one of the most critical steps in writing a truly world-class book.…
BOOK WRITING ADVICE
Balancing Your Expertise with Reader Needs: Crafting a Book That Truly Resonates
Balancing your expertise with the needs of the reader means you will craft a book that truly resonates A foundational step in the book-writing…
BOOK WRITING ADVICE
25 Years and 14 Books Later: Why Writing a Book is Still a Game Changer for Business
Writing a Book is a Game Changer for Business. This year marks my 25th anniversary as an author—yes, it’s been a quarter of a…
BOOK WRITING ADVICE
How to Overcome Imposter Syndrome and Finally Write Your First Book
Overcoming Imposter Syndrome: How to Kick Self-Doubt to the Curb and Write Your First Book Writing a book is an incredible achievement, but for…
BOOK WRITING ADVICE
Why Writing a Book is the Ultimate Personal Development Journey
The Best Personal Development Program You’ll Ever Do: Write a Book I want to talk about something that has had a profound impact on…
BOOK WRITING ADVICE, STORYTELLING
Unlocking the Secrets to Writing a Valuable Book: 5 Essential Tips
Today, I want to dive into a topic that’s close to my heart: unlocking the secrets to writing a valuable book that truly adds…
Unlocking the Power of Writing a Book: How It Can Transform Your Business
Why Writing a Book Can Change Everything: The Key to Unlocking Opportunities Hello there, ladies and gents! How are you doing? Today, I want…
BOOK WRITING ADVICE, MEDIA, PUBLISHING ADVICE
Why Writing a Book is the Ultimate Business Card on Steroids
Hey there folks, Writing a book is the ultimate business card on steroids. The truth is that everybody’s got a book in them,…
BOOK WRITING ADVICE
Unlock Your Potential: How to Write a Business Book for Brand Success
Marketing Your Mastery: How to Write a Business Book that Boosts Your Brand In today’s competitive marketplace, standing out as an expert in your…
BOOK WRITING EVENTS, Publishing
It’s almost time to launch the 2024 Australian Business Book Awards
Yep, it’s that time again – the Australian Business Book Awards will be open for entries from this Monday. This is the sixth year…
BOOK WRITING ADVICE
5 Essential Steps on How to Write a Business Book That Sells
Unlock Success: 5 Proven Steps to Write a Business Book That Makes an Impact 1. Define Your Target Audience and Purpose Before you start…
BOOK WRITING ADVICE
Navigating the Publishing Journey: How a One on One Book Writing Coach Can Help
From First Draft to Published: The Role of a One on One Book Writing Coach Every writer’s journey is unique, but the path from…
BOOK WRITING ADVICE
Essential Book Writing Structure Tips for Non-Fiction Success
Book Writing Structure Essentials for Non-Fiction Writers When embarking on the journey of writing a non-fiction book, understanding the importance of book writing structure…
BOOK WRITING ADVICE
How a One on One Book Writing Coach Can Transform Your Author Journey
Why Every Aspiring Author Needs a One on One Book Writing Coach Navigating the labyrinthine process of book writing can be a daunting task…
BOOK WRITING ADVICE
How to Start Writing Your Own Book: Top 10 Pitfalls to Evade
10 Mistakes to Avoid When You Start Writing Your Own Book Embarking on the journey of writing your own book can be exhilarating and…
BOOK WRITING ADVICE
Why Book Writing Coaching is a Game-Changer for Aspiring Authors
10 Reasons Why You Need Book Writing Coaching Today Book writing coaching is not just an investment in your writing project; it’s an investment…
PROGRAMMES
AUTHOR INC GROUP WRITING PROGRAMME KICKS OFF IN FEBRUARY 2024
I’m launching my part time book writing programme, called Author INC, in February 2024. This is a group book writing and publishing programme. I…
BOOK WRITING EVENTS
THE WINNERS OF THE 2023 SMART WFM AUSTRALIAN BUSINESS BOOK AWARDS ANNOUNCED
THE WINNERS OF THE 2023 SMART WFM AUSTRALIAN BUSINESS BOOK AWARDS HAVE BEEN ANNOUNCED…. Last night we had the winners ceremony for the 2023…
BOOK WRITING EVENTS
MY NEXT AUTHOR ACADEMY 4 DAY RETREAT IS IN HOBART IN JULY 2024
Hello there, my name is Andrew Griffiths, I’m an international bestselling author. I’ve been writing books for almost 25 years. In that time I’ve…
PUBLISHING ADVICE
How we pack and ship our books says a lot about our brand.
Pack your book in a way that reflects your personal brand. from Andrew Griffiths The company that I buy my mailers from is called…
MEDIA
I had the pleasure of promoting my latest book on Kochie’s Business Builders this week.
Had the great opportunity to co-host an episode of Kochie’s Business Builders in Sydney yesterday. This is my third session of filming for the…
BOOK WRITING EVENTS, Uncategorized
MY NEXT AUTHOR ACADEMY 4 DAY RETREAT IS IN MARCH 2023.
If writing your own non-fiction book is something you’ve been wanting to do for a long time, my 4 day Author Academy retreat could…
BOOK WRITING EVENTS
The 2022 Smart WFM Australian Business Book Awards are now open.
ENTRIES NOW OPEN Well the 2022 Smart WFM Australian Business Book Awards are well and truly open – and the entries are pouring in.…
BOOK WRITING ADVICE, COMMUNICATION
If you want people to actually read what you write – watch this TED talk.
If you write ANYTHING – and you want people to actually read it – watch this 15 minute TED talk. Now based on what…
BOOK WRITING ADVICE
AS AN AUTHOR YOU NEED TO CELEBRATE WHAT YOU’VE DONE.
One thing I always encourage my new authors to do is to get their book frame and hang it somewhere very visible. Writing and…
BOOK WRITING EVENTS
FREE WEBINAR – 10 TECH TIPS FOR AUTHORS
Hey Folks – Michael Hanrahan (founder of Publish Central) and Tracy Sheen (The Digital Guide) are hosting a webinar on Tuesday 31st of May…
BOOK WRITING ADVICE
AS AN AUTHOR YOU HAVE TO BE OK WITH PROMOTING YOUR BOOK
This might sound strange, but a lot of authors really struggle with calling themselves authors, and promoting their book. Don’t worry, I totally understand,…
BOOK WRITING ADVICE
HOW TO GET A FOREWORD OR TESTIMONIAL FOR YOUR BOOK
ARTICLE by Michael Hanrahan – Founder of Publish Central. This is a question I am asked often: how do I get a foreword or…
BOOK WRITING ADVICE
How not to self publish your book
ARTICLE by Michael Hanrahan – Founder of Publish Central. I’ve been around books and publishing my whole life, so I’ve seen people do some…
BOOK WRITING ADVICE
WOULD YOU LIKE TO WIN A $30,000 BOOK WRITING AND PUBLISHING PACKAGE?
If you’ve always wanted to write and publish a non-fiction book, this competition is for you. We are offering our ‘Platinum Publishing Package’, valued…
COMMUNICATION, STORYTELLING
The Stories we need to be telling.
Hey Folks – I did this webinar last week and the feedback has been kind of amazing. I think it’s a right time/right content…
COMMUNICATION
Three important elements required to become a world class communicator.
Today we communicate more than ever – but do we actually say anything more significant? If anything, we communicate at a much more superficial…
CREATING CONTENT
If you aren’t excited about your copy nobody else will be – and that spells trouble.
One of the most important marketing tools for any business is the creation of high-quality content. We know this and both big business and…
BOOK WRITING ADVICE, CREATING CONTENT
What have I learned from writing 300 articles for INC.com?
I’m feeling very proud to say that this is the three hundredth article that I’ve written for INC. That’s a lot of words, a…
BOOK WRITING ADVICE, CREATING CONTENT
Put an end to “Writer’s Block” once and for all.
One of the biggest challenges for content creators is coming up with ideas for whatever it is they are going to write about or…
BOOK WRITING EVENTS
MY AUTHOR ACADEMY RETREAT IS BACK.
Hey there folks – yep, they are BACK. My next Author Academy retreat will be held in Hobart – it’s not until later in…
Uncategorized
Can You Help?
As you may know about 5000 emergency VISA’s have been granted to Ukrainian people fleeing from the Russian invasion. Almost 800 families have arrived…
Uncategorized
Webinar – 28th April 2022
WHAT ARE THE STORIES WE NEED TO BE TELLING IN 2022? A little while back I did a webinar about my key strategies for…
Uncategorized
Webinar Recording – It’s Time To Get Your Speaker Mojo On
If you missed my webinar today you can watch it via the link below. I’ve had great feedback – certainly plenty of people feeling…
Uncategorized
12 Characteristics Of High Performing Businesses
I was recently asked to write an article for Money & Life Magazine – on the characteristics of high performing business. Here are the…
Uncategorized
Where Do You Even Start When It Comes To Recovering From A Natural Disaster?
THE STEPS BUSINESS OWNERS NEED TO TAKE WHEN IT COMES TO RECOVERING FROM FLOODS (AND OTHER NATURAL DISASTERS). Once again we’re a country with…
Uncategorized
Do Your Customers Really Know What You Do? All Too Often We Leave It To Them To Figure It Out Themselves.
We live in a world that is obsessed with everything new. I don’t think there has ever been a time where consumers crave new…
Uncategorized
Free Webinar – 17th March 2022
Well the year is up and running and it looks like we might just be able to get in front of audiences again. If…
Uncategorized
A Fantastic 6 Week Programme On Developing Quality Partnerships
Keen to COLLABORATE? Looking for smarter, mutually beneficial marketing partnerships? Check this programme out. The one and only Katrina McCarter has her next PARTNERSHIP…
Uncategorized
Free Webinar – Feb 23, 11AM Syd/Mel Time
Well we ended 2021 filled with hope for a better year. That didn’t really work out that well did it? After two years of…