One of the really interesting by-products of writing a book is that it often gives you much greater clarity about your business. When you do the deep work of developing a book, you start pulling apart what you know, how you do what you do, where the real value sits and what actually makes your thinking different.
That’s when authors often start seeing frameworks they didn’t realise they had, IP they’ve been taking for granted and ideas that could become programs, products, coaching, keynotes and all kinds of other opportunities. But perhaps even more importantly, they start to recognise the value in what they know. I love those moments when an author suddenly realises, “You know what, this is actually really good. What I do matters.”
I experienced exactly the same thing writing The Business of Being an Author. The process helped me uncover new frameworks, products, services and ways of teaching the authors I work with. By dissecting what I knew and how I worked, I actually ended up understanding my own business at a much deeper level.
So yes, writing a book can create credibility, authority and opportunity, but one of the less obvious benefits is the extraordinary clarity it can give you about your own business. That’s what I explore in this video, and it’s one of the most valuable by-products of writing a book well.
Cheers, Andrew
