A book should never be treated as the end result. When used properly, a book is a business platform for credibility, media, speaking, products, trust and long-term growth.
Bushy Martin is a property mentor, podcast host and author of The Freedom Formula, a book that became the catalyst for a powerful lifestyle business built around trust, strategy and service. In conversation with Andrew Griffiths, he shares how he used his book as a serious commercial tool, generating media, speaking opportunities, podcast growth, product development and a steady flow of highly qualified clients over time. It is a smart, grounded and generous conversation about playing the long game and using a book to transform both your business and your life.
You hear more about this on episode 21 of The Business of Being an Author podcast by clicking here.
You can also watch the video episode below.
