Package 5 – The Strategic Author Intensive

A premium 1:1 book development programme for authors who are ready to do it better, smarter and far more strategically.

Some authors write a book and realise afterwards how much more it could have done.

• It could have been stronger.
• More focused.
• Better written.
• More commercially valuable.
• More aligned to the business, opportunities and authority they actually wanted to build.

Writing your first book gives you something incredibly valuable, perspective. You understand the process better. You see what worked and what did not. You recognise the gaps, the missed opportunities and the decisions you would make differently next time.

That is exactly what The Strategic Author Intensive is designed for.

This is a premium, application-only 1:1 programme for authors who have already written a book and are ready to approach their next one at a much higher level. It is for serious authors who want to create a stronger, smarter and more commercially valuable book, while building the positioning, strategy and business opportunities around it from the very beginning.

This is not a generic writing programme. It is an intensive, high-level engagement designed to help you think better, write better, publish better and leverage your book more effectively.

WHO IS THIS PROGRAMME SUITED FOR?

This programme is for authors who already know what it takes to write a book, and who now want to do it at a much higher standard.

It is ideal for you if:

• You have already written or published a book and know your next one needs to be more strategic.
• You want to create a book that is stronger commercially, not just creatively.
• You want the book to align with your brand, business or bigger professional goals.
• You want to think through the business opportunities around the book before you start writing.
• You are ready to invest in expert guidance, accountability and deeper strategic thinking.
• You want to work closely and personally with Andrew Griffiths through the entire process.

This is not for people looking for a quick fix, a shortcut or a casual writing course. It is for people who are serious about creating a world-class nonfiction book that can genuinely do something important in the real world.

WHAT MAKES THIS DIFFERENT?

Most book writing programmes focus heavily on the writing itself. That matters, of course. But the truth is, a book becomes far more powerful when the thinking behind it is strong from the outset.

That means being clear on what the book is meant to do.

• Who it is for.
• How it should be positioned.
• What makes it valuable.
• How it aligns with your broader body of work.
• The commercial opportunity.
• The lay of the publishing world in relation to your topic.
• And what opportunities it should be creating long before it ever reaches a shelf.

THAT IS WHERE THIS PROGRAMME IS UNIQUE.

The Strategic Author Intensive is designed to help you create a better book, but also a more intelligent one. A book with stronger foundations, better structure, clearer positioning, greater relevance and far more commercial potential.

Together, we do not just work on the manuscript. We work on the thinking, the strategy and the role the book is going to play in your business, brand and future.

WHAT DOES THE PROGRAMME COVER?

This is a complete start-to-finish programme, taking you from concept development through to the book arriving in your hands.

Because every author, every manuscript and every project is different, the programme is tailored to your specific needs and pace. Rather than forcing you into a rigid timetable, we work intensively and strategically through the stages that matter most.

The process typically includes:

Book concept and strategic thinking

Clarifying the idea, refining the core promise, identifying the reader and testing the commercial and strategic potential of the book.

Positioning and differentiation

Making sure the book is distinct, relevant and aligned with the profile, authority and opportunities you want to build.

Book architecture and structure

Shaping the content, chapter flow and reader journey so the book is clear, engaging and professionally constructed.

Writing development and author support

Helping you write at a higher standard, strengthen your voice, improve readability and build confidence as an author.

Commercial intent and leverage planning

Building the business thinking around the book early, so the manuscript supports your brand, services, speaking, visibility and broader goals.

Publishing pathway and decision-making

Working through the smartest publishing options for you, your book and the outcome you want to achieve.

Publishing support

Guidance on the transition from manuscript to finished book, including the broader publishing process and the decisions that influence quality and impact.

Launch and leverage strategy

Preparing for what happens after the book is finished, because that is where so much of the real opportunity begins.

HOW THE PROGRAMME WORKS

This is an intensive 1:1 engagement.

We schedule formal catch-ups regularly (the frequency depends on where we are in the process), giving you momentum, accountability and regular strategic input throughout the process. In between those sessions, there is flexibility for additional support as needed, because writing and publishing a book is rarely a neat, linear journey.

Some stages need deeper thinking. Some decisions need timely feedback. Some moments simply need support.

That is part of what makes this programme so valuable. It is not a one-size-fits-all structure. It is a highly personalised, high-touch experience designed around the reality of creating a significant nonfiction book.

There is no fixed timeframe, because the pace depends on the author, the complexity of the book and the goals behind it. For some, the process moves quickly. For others, it requires more time, reflection and refinement. What matters is not speed for the sake of it. What matters is creating the strongest possible book.

A book can be a remarkable asset. It can build trust, strengthen your authority, open doors, attract the right opportunities and elevate the way people see you. But only if it is done properly.

Too many authors write a book in isolation, make rushed publishing decisions, underthink the strategy and only start asking commercial questions once the manuscript is finished. By then, a lot of the biggest opportunities have already been weakened or missed.

This programme is about getting ahead of that. It is about helping you think more deeply before you write, make smarter decisions while you write and create a book that is far better equipped to do meaningful work for you once it is published.

MY ROLE IN THE PROCESS?

I am not just here to cheer you on.

My role is to challenge your thinking, strengthen your concept, sharpen your writing, help you avoid mistakes and guide you through the process with honesty, practical insight and decades of real-world experience.

I bring to this work the perspective of someone who has written 14 books, worked with major traditional publishers, navigated self-publishing extensively and helped more than 1,000 first-time authors bring their books to life.

But more importantly, I bring the perspective of a commercial author.

I understand that a great nonfiction book should not just be well written. It should do something. It should support your authority, your positioning and your business in ways that matter.

That is the lens I bring to every part of this programme.

THIS IS A SELECTIVE PROGRAMME

Because of the depth of involvement and the personalised nature of the work, The Strategic Author Intensive is application only.

I work with a limited number of authors in this way, and I do that deliberately. This level of support requires time, focus and a genuine commitment from both sides.

The authors best suited to this programme are those who are ready to be challenged, ready to think strategically and ready to create a book of genuine substance and value.

YOUR INVESTMENT

The investment for The Strategic Author Intensive is $13,200 inc GST (or $2420 paid monthly over 6 months).

This reflects the highly personalised, start-to-finish nature of the programme, the depth of strategic input, the regular fortnightly sessions, the flexibility of support in between and the premium nature of working closely with Andrew Griffiths throughout the full book journey.

A FEW FINAL THOUGHTS

Writing another book is not the goal. Writing a better one is.

• A more strategic one.
• A more relevant one.
• A more commercially valuable one.
• A book that is better aligned to who you are now, what you have learned and where you want to go next.

That is what The Strategic Author Intensive is designed to help you create.

If you know your next book needs to be stronger, smarter and far more purposeful, this may be the right programme for you.

I look forward to helping you create an extraordinary book that will help you achieve everything you want it to.