Package 4 – The Business of Being an Author

A six-month fully customised 1:1 coaching programme to help you turn your book into a serious business asset.

Publishing a book is not the finish line. In many ways, it is only the beginning.

The real opportunity lies in what happens next, how you position the book, how you leverage it, how you build trust and authority around it, and how you turn it into something that creates meaningful opportunities for your business, brand and future.

That is what this programme is all about.

Based on my book, The Business of Being an Author, this is a fully customised six-month 1:1 coaching programme designed to help you build a business around your book. It is practical, strategic and deeply personalised, built around the 12 commercial drivers that form the foundation of becoming a more effective, more strategic and more commercially successful author.

This is not a generic author course. It is an immersive coaching experience for authors who want their book to do more than simply exist. It is for people who want to use their book to build trust, attract quality clients, open doors, strengthen their profile and create long-term commercial value.

WHY THIS PROGRAMME MATTERS?

Many authors put an extraordinary amount of time, energy and money into writing and publishing a book, only to find that once the book is out in the world, not much changes.

The book may look good. It may even get great feedback. But it does not create the impact, momentum or opportunities they hoped for.

That usually happens for one reason.

The book was written and published, but no real thought was given to the business of being an author.

Over more than 30 years as a commercial author, I have learned that a good book can be a remarkable asset, but only if it is backed by the right strategy. A book can build your credibility, create trust, generate speaking opportunities, attract clients, strengthen your authority and open doors that would never open otherwise. But none of that happens by accident.

This programme is designed to help you do that part properly.

WHAT THIS PROGRAMME IS?

This is a six-month, fully customised 1:1 coaching programme where we work together to help you understand, build and activate the commercial potential of your book.

Using the framework from The Business of Being an Author, I will coach you through the 12 key drivers that sit behind building a business around your book. Together, we will create a practical and personalised plan that helps you leverage your book far more strategically and far more effectively.

This programme combines teaching, coaching, mentoring and strategic planning. It is designed to help you think like a commercial author, not just someone who has written a book.

Who this is for

This programme is ideal for nonfiction authors who have already written and published a book, or who are close to publication, and want to use that book far more effectively.

It is especially suited to authors who want to:

• Build their profile and authority through their book.
• Create more opportunities from the book they have already written.
• Use their book to support their business, brand, speaking or consulting work.
• Develop a smarter and more strategic author business model.
• Build long-term momentum, rather than relying on a short-lived launch.
• Understand how to position themselves as a serious commercial author.

If you know your book has more potential than you are currently realising, this programme is designed for you.

WHAT WE WORK THROUGH

At the heart of the programme are the 12 Business Drivers from The Business of Being an Author. These drivers provide the strategic framework for building a more intentional, more leveraged and more commercially valuable author career.

Together, we explore:

The foundations

Before we even begin the drivers, we start by stepping back and looking at the big picture. What does being a commercial author actually mean for you? Is your current book up to the job? What kind of author business model are you trying to build? What are the real opportunities sitting around your book right now?

From there, we move through the 12 key drivers:

Driver 1 – Establishing the Author Business Imperative

Understanding why authors need to think beyond publishing and take a much broader view of the role their book can play.

Driver 2 – Building a Commercial Author Brand

Strengthening your positioning as an author and making sure your brand aligns with the value, trust and opportunities you want to create.

Driver 3 – Designing a Strategic Product Architecture

Looking at how your book connects to your other products, services, offers or future opportunities.

Driver 4 – Mastering Leveraging

Exploring the many ways your book can be used to create visibility, open doors and build credibility.

Driver 5 – Using Collaboration as a Growth Opportunity

Identifying collaborative opportunities that can expand your reach, profile and influence.

Driver 6 – Building and Nurturing Your Author Tribe

Understanding how to build and engage the community around your work.

Driver 7 – Harnessing the Power of Media

Using your book to become more media-friendly, more visible and more relevant.

Driver 8 – Selling Books in Bulk

Exploring the often-overlooked commercial opportunity of strategic bulk sales.

Driver 9 – Developing Marketing Endurance

Creating a longer-term, more sustainable approach to marketing your book.

Driver 10 – Committing to Author Evolution

Understanding how to grow, adapt and evolve as an author over time.

Driver 11 – Creating Your 10 Year Publishing Plan

Taking a long-term view of your author journey and mapping how your books can build on each other.

Driver 12 – Planning the Next 12 Months

Turning all of this into a clear and practical action plan for the year ahead.

WHAT MAKES THIS PROGRAMME DIFFERENT?

Most author programmes focus on writing the book. Some focus on publishing it. Very few focus deeply and intelligently on what it takes to build a business around it.

That is the difference here.

This programme is grounded in my own lived experience as a commercial author. Everything I teach comes from decades of writing, publishing, speaking, leveraging and building a global profile through books. It is also shaped by years of helping authors understand that publishing a book is not the goal in itself. The real goal is using that book wisely.

It is about helping you build a stronger, smarter and more sustainable business around your book, in a way that feels authentic, strategic and commercially sound.

WHAT WILL YOU GAIN?

By the end of this programme, you will have far more than a handful of ideas.

• You will have a clearer understanding of your role as a commercial author.
• You will know how to assess whether your book is genuinely capable of doing the work you need it to do.
• You will have a stronger author business model.
• You will understand how to leverage your book across branding, media, speaking, collaboration and business development.
• You will have a clearer plan for creating opportunities from your existing book and from the books you write in the future.
• You will have a practical roadmap for the next 12 months and a bigger-picture vision for the next 10 years.

Most importantly, you will stop seeing yourself as simply the author of a book, and start seeing yourself as the builder of a far more valuable body of work.

HOW THE PROGRAMME WORKS

This is a fully customised 1:1 programme delivered over six months.

Because each author, each book and each business is different, the coaching is tailored to your goals, your opportunities and the stage you are at right now. We use the framework of the 12 drivers as the backbone of the programme, but we adapt the focus and depth of each area to suit your needs.

This allows us to go beyond general advice and focus on what is most relevant, practical and commercially useful for you.

YOUR INVESTMENT

The investment for The Business of Being an Author, 1:1 Coaching Programme is $9,995 inc GST.
(A monthly payment option is available – $1895 per month over 6 months)

A FINAL THOUGHT

A book can absolutely change your business. It can build your authority, reshape your positioning and create extraordinary opportunities. But only if you know how to make it work.

That is what this programme is here to help you do.

If you are ready to stop thinking of your book as a finished product and start using it as a powerful business asset, this programme will give you the strategy, structure and support to make that happen.