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If your ‘big why’ is to write a book that has a commercial outcome, specifically meaning it helps you to generate revenue, we need a model to help us determine just how commercially viable is your book idea. As a published author and commercial writer for the last 25 years, Andrew is crystal clear on what it takes to create a book that will generate an income. He has developed his own model that lets him asses the commercial viability of his book as well as the books that other authors are proposing to write.

This is a very valuable video to help make sure that aspiring authors are actually writing the right book, not wasting their time on a book that has little to no commercial value to them.